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FINDING YOUR AUDIENCE. How long tail keywords can help.

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Are the right people looking at your website? Using long tail keywords can help you build the right information to ensure the right people can find your website.


If you put Justin Bieber in your search bar, you’ll get thousands of different websites to choose from.  Plus, you’ll get to pick from pictures, news coverage, dietary plans, concert visits, and probably even his underwear size.

Justin Bieber random search


But, if you typed in Justin Bieber concert Portland Oregon tickets.


Bieber concert search results


All of a sudden, the information you are looking for is at the top of the search results page.


Also, the info located there is specific to what the user is looking for and they are much more likely to sign up/purchase/convert or do whatever it is you want from them.  Google is based on user experience and providing people the ability to find what they are looking for.


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No matter how much you want EVERYONE to look at your stuff, EVERYONE is not your audience. Your audience must be defined.  You have to speak to someone specifically, because that specific someone will come looking for what you have to offer them.


Long tail keywords are exactly that.


They are the link between your audience and you.  Sure, there are many other ways to connect but evidence shows the best thing you can do is show up in the organic section of a search result.


People see past the ads and top three paid results of a search.


They don’t look at the paid results on the right either.  We all have learned that these sections are reserved for big online money trying to make more money.  We want to spend our money and time where it matters and is the most useful.


Instead of writing a blog about ‘fantasy writing’ it is more important to write a blog about ‘fantasy writing for beginners’ or ‘Writing a fantasy novel help’. Specificity equals engagement.


Think about the steps a person takes to get to what they want.


  1. Person sees ad, has thought, or generally becomes interested in an idea/product/thing.
  2. They look up stuff. A search might start out general but become more specific after the information/product does not pop up on the first page.
  3. Consideration of information from various sources takes place. They might look at different prices for the widget, or they might look at different websites for the same type of information and decide which is easiest to use.
  4. A decision is made. Jeff Bezos would tell you that it would most likely end in a purchase on Amazon.  And… He’s probably correct seeing that he’s worth several hundred billion dollars.
  5. Then the product arrives, and the full value is determined. Either they love or hate the new widget.  Or, when it comes to information, they download your packet on writing and decide if it is actually helpful.
  6. If it is your website/product, it is at this point that your full brand value is determined in the consumer/person(s) head. Word of mouth will either help or hinder you.


You (or your website) will never be involved in this tidy little outline if you don’t show up in step two.  Sure, you can pay for advertising and that will help a ton. It is much better if you build your website/blog to be SEO compliant and tailor long tail keywords to help direct the search to your doorstep.


Do not build your blogs or pages on generalized search terms.  No one goes to page 75 of the search results to find what they are looking for.  You should shoot for the top five and find multiple ways to say the same thing.


There is a ton of information on Search Engine Optimization out there.  Don’t make the mistake of trying to stuff keywords into your blog though.  In fact, this is called ‘keyword stuffing’ and when Google crawls over your site, they might rank you lower or dismiss the result if you do this.  I’d shoot for around four to six times of using your phrase.


You have to be easy to find. The stuff you have to show the world will stay hidden if people have to work too hard to find it.


Picture about being searchable.


More than that and you might get in trouble.  It is all about user experience and searchability.  Nothing else matters.  Think of how you found this exact blog and what brought you to the information offered. You either found it on Pinterest (which is a visual search engine), saw a post of Facebook, or searched me up on Google.


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Starting up on the internet is hard. 99.9 percent of new websites and blogs average less than 500 views a month. The money isn’t in starting a blog these days, it’s in helping people start blogs.  That’s why WordPress, Wix and Go Daddy make a ton of money.




So, the trick isn’t building a giant net to get everyone to come look at your stuff, it is to be focused and direct. Long tail keywords are the bridge your audience will walk across to see you.


Here are the important take away tips


  1. Understand your audience and know exactly what they want.
  2. Focusing is more important than diversity.
  3. Multiple descriptions for the same thing are helpful. For example, if you love blogging about socks. Use the word sock, socks, sox, argyle, etc.…
  4. Build your blog around SEO compliance to make your information searchable.
  5. Provide quality, give something to the user they find useful.
  6. Use your own voice. Lot’s of people write about the same stuff I do. They just don’t have the flair I give it.


Of course, You’re reading this from a guy who writes fantasy books and comics… and loves to blog about search engine optimization and writing tips.


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I’m me. I enjoy blogging, helping and sharing everything I learn. I learn from it even more when I teach it. Download my resource packets on writing and look for my fantasy books on the shelf.




Leave a comment and take the time to bookmark my website.  I’ll thank you for it later.


1 thought on “FINDING YOUR AUDIENCE. How long tail keywords can help.”

  1. Mark Gilbertson

    I just wanted to say from personal observation that Daniel Krug is the greatest man to have ever lived. “GO DANIEL KRUG!”

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